
I have very recently had a spiritual reunion with one of my cousins. We have of course loved one another, and actually have pretty much been thinking in similar ways, but we somehow just landed on the same page. Maybe it’s the fact that we have both studied within the Humanities or that we have both used one another as the maturation partner of our growing up. Maybe it’s because she was the closest person to me after school that had girly stuff for me to project my then closeted queerness on. Either way, it only made sense to watch Greta Gerwig’s Barbie with her.
As a post-tumblr queer I was aware that the movie would hold a feminist punch to the majority of viewers’ expectation through following Reddit and the lower tiers of the internet.
Additionally, as a Virgo with a backstory that only my therapist will know, I always want to critically deconstruct anything I experience and find its flaws as a way to regain control over my own narrative, yet still wish to be proved wrong and actually be allowed the agency to nothing. To not deconstruct anything and simply enjoy.
The first time we tried to watch the film, it was sold out. Now, second time, hungover and defeated I am greeted by the expected pink waves of people, flooding the cinema to witness the original love-to-hate, hate-to-love queen that is Barbie. The first time around, I was one of the people that chose pink. The uniform if viewed through a sociological lens, exerts its ability as a device to resolve certain dilemmas of complex organization within clusters of people. It is used as a definition of boundaries within the identity pool of society, as a totem, as a certification of legitimacy and a suppressor of individuality. As the film begins, Barbieland is viewed as a utopia that restricts any sort of sociological viewing since after all it is nothing but a fake land of dolls. As a Kantian modus operandi, a “mere means” of spectatorship, Barbieland and its alleviation of responsibility instantly jettisons the post-structuralist meaning in embodiment. We have accepted Barbieland as a rule-free plastic society. As Ranciere proclaims, an active spectator performs a leap of faith and let’s go to the machineries of the viewing experience, yet hold their own as a means of critical reflection and interaction with the meaning being produced. As a metonym to our own assumptions of the beginning of the film, the pink color drowning the cinema room reflected the movie’s entire ethical performance in the most embodied way possible. Cerebrally, intuitively and simply, flawlessly. Whether one chose pink, because they want to feel like Barbie, to make their viewing experience more memorable, to make a joke out of their childish whims or simply because they are a fag that would never skip a dress code, proves nothing more but the ability of theological reasoning to belonging as a human necessity. One that could arguably have been cultivated through Christian morals, social cues or simply human (social) nature. The reason that capitalism is endlessly evolving, according to Mackenzie Wark, is because of the theological status we have applied to it. In simpler terms, because it’s “alternative” (being communism) has not worked, it is instantly implied that every other option is no longer a possibility and thus, allowing the status of the capitalist (and by default, patriarchal) doctrine to be considered as unchangeable and as far out of reach as God. Similarly, barbiecore has infiltrated our lives through social media, promotion, and saturation, to allure us to the primal memories each and every one of us has had with the Mattel doll. This is a movie no one knew anything about. However, what does this theological dimension imply if paralleled to the movies actual plot?
The multiplicity of levels between what Barbie had already proclaimed, theologically, as her feminist, capitalist agenda, have been applied in a weirdly for Hollywood post-structuralist way. In this way, the viewer, following a Ranciere way of active participation, is not allowed to deviate from reality. By breaking down the fourth wall, referencing Mattel’s own failures, Margot Robbie’s actual pretty privilege and the reality of mass consensus on critical thinking mindlessly serving men, Gerwig has done the impossible. She has made, post-structuralism, pop. The use of juxtaposition between bimbofied, Barbiecore aesthetics, and post-structuralist anti-assimilationist critical thinking has hidden, like gems within its storyline, nuances that deconstruct not only the status-quo which people like me are fighting against (aka. Patriarchy, rampant capitalism and misogyny) but also, provided a subtle prescription for the woke inflammation that is in my humble opinion, tormenting “critical” circles. I have always said that accountability is a love language. In this fake-ass world we live in, having someone tell you exactly your flaws and still love you for it, is the ultimate compliment. However, holding a critical distance between the people that are actively choosing hatred, and the ones that so eagerly choose to use adjectives and “ideas” that have been socially constructed is exactly how revolutionary thinking is bordered. If one takes a step back and looks at what is really being said in the movie, its eerie undertone is nothing more than a philosophical amalgamation from people like Proust, Sartre, Heidegger, Wark, Butler and every other major philosopher you can think of. The Ken war scene, was a masterpiece in using people’s discomfort to hide, like a Trojan horse the stupidity of actual life. If one removes the fact that what you are seeing is supposedly “dolls”, how is this any different than what is really happening in the world? Men play war as if their lives depend on it. Little do they know, that if they stopped, their lives wouldn’t depend on it. If the only thing that stands between you, and real life is nothing but a choice, how do some people still choose violence and hatred? Even the audiences of this movie in its aftermath.
The re-iteration of the narrative of hope, targeted for an older generation is a breath of fresh air, alleviating the pressure put upon younger generations (supposedly the ones this film was expected to cater to). The protagonist of the film, is just a 40 year old woman that hides within her the secret of the universe. Affect. Emotion. Inspiration. It holds accountable the powers-that-be that use the ever-so-tired;
“Our time is done, it’s up to you to save the world.”
“The new generation is different. We are done.”
“Well, he’s a product of his time.”
Everything is a choice. One can only choose to follow the social constructions and ideas that pinpoint to whatever meaning you ascribe to. Social languages are proven to be nothing but a toxic reversal of status-quo’s simply because, one cannot use the disease to produce an ailment. The only thing, one can do is understand what is already there and dwell within its own nature. As one of the most emotional peaks to a movie I have ever watched, Barbie clearly states “I want to be one of the people that produce meaning. I don’t want to be just an idea.” Even if social languages help us make sense of the meaning around us (and thus they are extremely important to be used with caution), the real nature of reaction, to the world but also this movie is the same denominator we all come to in the world. We are all born naked and afraid. Everything else we chose to cover ourselves with, is only to provide some sort of safety and reassurance to our finite life. In this way, a flat Barbie foot, a dash of cellulite and some light existential dread, shows that even living your life towards death (in a Heideggerian way), can be so pink that a fascist would hate it. It could be so queer and reactive that a fascist would take it personally. It could be so revolutionary and truthful, that it would cater to exactly the people that need catering to. The joke therein lies on the fact that the symbol being used, is exactly the thing we all wanted catering to. Perfection. The bigger joke therein lies on the fact that even promotionally, the mystery surrounding this doll’s narrative, was exactly the thing we all wanted to experience (thus attaching our own assumptions to an otherwise non-descript film preview). Hope.
The tough part is that the act of choosing as Gerwig so eloquently portrayed, has to be made by femininities. With full awareness that I risk losing my reader by throwing the burden of progress yet once again historically upon the oppressed, I confidently believe, femininities have to be the ones that will perform the task. Not because all men are dumb. Not because all women are smart. Simply because femininities will perform the task better as intertwined with the dimension of emotional production. There must be a reason why things are actually not working out. There must be a reason why the choice has not already been made by the powers-that-be. There must a reason why femininities have been pushed in the eclipse of emotional production by the patriarchal nucleus while itself remains in violence. There must a reason why the patriarchal nucleus trembles for its members, to somehow gate-keep fake responsibility masked as capital and power. There must be a reason why the fortress of Kendom is so fragile that even a simple “fake film” can cause such a spiritual earthquake. There must a reason.
The ultimate message of the movie is hope and the ability to bare every one of our constructions to the true essence of what humanity is. And even then, with all the answers on the table, some people, will continue in the Kendom, being plastic, serviceable and vacant to the unveiling of human emotion that these two hours have done. Leading, even before it’s beginning, each and every one of us to choose pink, to choose to belong, to choose the same denominator being hope. Ultimately, asking us to only hope for the ending to be as punchy as Gerwig curated its mystery to be but asking us to abort any construction of control over reality and one another.
I am going to watch the film again. Today, now, not only with my cousin, but also my mom.







